VIP Rewards Program

VIP Rewards Program

Who Can Earn Rider Rewards Points?

RIDER REWARDS can only be used by the original customer who joined the program or a member of their immediate household. Thunder Tower or Thunder Tower West Harley-Davidson® reserves the right to request photo identification with the proper address. Only the Thunder Tower or Thunder Tower West Harley-Davidson® RIDER REWARDS member account holder may redeem points to a RIDER REWARDS Coupon.

How Are Rider Rewards Points Earned?

You will receive 1 point for ever $1.00 spent on qualifying regularly-priced purchases at Thunder Tower or Thunder Tower West Harley-Davidson®. Your first rewards coupon is available at 200 points. Your rewards increase at each point level. You may choose to accumulate points over the course of the program period. Once you decide to redeem a coupon, the points will automatically subtract from your total.

How Does The Rider Rewards Program Work?

Only the receptionist can issue a Rider Rewards number and assign it to your Retail account here at the dealership. Points will be automatically credited to your RIDER REWARDS account with each qualifying purchase. Points are available 24-72 hours after purchase. For every bonus point event, those points will be available 48-72 hours from the next business day. Points will not be credited for any warranty or accident repairs. Returns are subject to a deduction of points earned from the original purchase.

How Can You Track Your Rider Rewards Points?

Register using the account portal above. You can also stop by Thunder Tower or Thunder Tower West Harley-Davidson® or give us a call. We would be happy to look up your balance.

How To Use Your Rider Rewards Points?

Points are redeemed to a coupon that you print by accessing your account through the RIDER REWARDS Page. The coupon will have an expiration of 30 days from the print date. Bring the Rewards Coupon to Thunder Tower or Thunder Tower West Harley-Davidson® to be used towards your next purchase. Points and rewards have no cash value and rewards cannot be redeemed then placed on account or used to purchase a gift card. You may also stop in to Thunder Tower or Thunder Tower West Harley-Davidson® and ask us to print a coupon for you.

Qualifying Purchase:

For every $1 you spend in our Parts & Accessories, Motorclothes, and Service (excluding motorcycle purchases, gift card purchases, and certain service procedures including but not limited to, inspections, collision and warranty work), you earn 1 point on your Rider Rewards account. When you earn enough Coupon Points, redeem your points towards a coupon that can be used on your next purchase. Maximize your coupon by waiting to redeem your points (see points chart below)!

Do Rider Rewards Points Expire?

YES. Your rewards will expire annually on July 1st. Any unused points remaining on the evening of July 1st will be lost. Points are not transferable.

Points EarnedAwards

200 Points$10 Rider Rewards Coupon

500 Points$25 Rider Rewards Coupon

1000 Points$50 Rider Rewards Coupon

1500 Points$75 Rider Rewards Coupon

2000 Points$100 Rider Rewards Coupon

3000 Points$150 Rider Rewards Coupon

Terms & Conditions

  • Thunder Tower or Thunder Tower West Harley-Davidson® reserves the right to discontinue or modify the Thunder Tower or Thunder Tower West Harley-Davidson® RIDER REWARDS Program at any time and/or void all or a portion of the member’s point balance if points or coupons have been issues, received, or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the program.
  • All points are given at the discretion of Thunder Tower or Thunder Tower West Harley-Davidson®. Points can be changed, removed or added at any time and hold no cash value. Any or all discrepancies are decided by Thunder Tower or Thunder Tower West Harley-Davidson® management and the decisions are final.
  • Points earned with RIDER REWARDS expire annually on July 1st. Any unused points remaining on the evening of July 1st will be lost.
  • Points are automatically credited to your Rewards account with each purchase at Thunder Tower or Thunder Tower West Harley-Davidson®. Rewards are available 24-72 hours after purchase. For every bonus event, those points will be available 48-72 hours from the next business day.
  • Rewards can only be used by the original customer who joined the program or a member of their immediate household. Picture ID will be required and only the RIDER REWARDS account holder may redeem points.
  • RIDER REWARDS Certificates must be redeemed within 30 days of the print date and ID will be required.
  • Points and rewards have no cash value and rewards cannot be redeemed and placed on account or used to purchase a gift card.

Cannot be combined with any other discount.