August 08, 2018



August 7, 2018


115 Years of Freedom
Mark your calendars because, for our 115th anniversary, we’re throwing parties for the people. Celebrations all about riding, racing, meeting new friends and connecting with people from all over the world who share a passion for the freedom of two wheels, those with the simple pursuit of chasing their own horizons, and following their dreams. No matter what you ride, or even if you haven’t started yet, all are welcome, so plan to roll into Milwaukee Labor Day Weekend 2018 (August 29-September 2) and join the celebration.

115th Anniversary Activities

  • Activity: Harley-Davidson 115th and HOG 35th Moto-Carnival
  • Location: Veteran’s Park
  • Dates: Wednesday 8/29 - Sunday 9/2; Wednesday noon – 11 p.m., Thursday-Saturday 10 a.m. - 11 p.m., Sunday noon – 6 p.m.
  • More Information: Picturesque Veteran’s Park, along the shores of Lake Michigan, will be the location for this FREE party is serving up high wire motorcycle thrill shows, the thrilling “Wall of Death,” music, drinks, and more.

  • Activity: Harley-Davidson Dealerships – Demo Rides and More
  • Location: Seven Locations
  • Dates: Wednesday 8/29 - Sunday 9/2; Dealership Hours Vary; Demo Rides 9 a.m. - 5 p.m.
  • More Information: Visit all seven local dealerships to check out the new 2019 Harley-Davidson® motorcycles. Take demo rides, get on-site installations, talk with financing and gear specialists and shop for exclusive 115th merchandise and accessories.


  • Activity: Harley-Davidson Beach Brawn Presented by TROG*
  • Location: Bradford Beach
  • Dates: Friday 8/31 - Saturday 9/1; Friday 10 a.m. - 4 p.m., Saturday 12 – 7 p.m.
  • More Information: For the first time in over 100 years, watch bikes tear through the sand at Bradford Beach on the shoreline of Lake Michigan. FREE and open to the public, join us for beach activities providing gritty fun for all ages. *In partnership with Milwaukee County Parks.


  • Activity: Flat Out Friday Presented by Harley-Davidson® 
  • Location: UW-Milwaukee Panther Arena
  • Date: Friday 8/31; 7 – 10 p.m.
  • More Information: See the best of indoor, flat track motorcycle racing as riders from both traditional and special classes compete, creating the best of tight, bar-to-bar racing action. Buy Tickets Here!

  • Activity: Run What You Brung Powered by by Harley-Davidson®  
  • Location: Great Lakes Dragaway
  • Date: Friday 8/31; noon - 10:30 p.m.
  • More Information: Harley riders from around the world are invited to race side-by-side at the iconic Great Lakes Dragaway, the “biggest little track in the world.” Keep getting back in line and show ‘em what you got. Buy Tickets Here! 

  • Activity: Hillclimb Powered by by Harley-Davidson®  
  • Location: Little Switzerland
  • Date: Saturday 9/1; 9 a.m. - 2 p.m.
  • More Information: Ride up to Little Switzerland to watch the best of vertical racing action as racers scale the frontside of the ski hill, competing for time and distance. Buy Tickets Here! 

  • Activity: Harley-Davidson Museum®
  • Location: Harley-Davidson Museum®
  • Dates: Wednesday 8/29 – Sunday 9/2; Wednesday-Saturday 9 a.m. - 11 p.m.; Sunday 9 a.m. - 6 p.m.
  • More Information: Enjoy acres of free outdoor activities all weekend long at the 115th Central Rally Point where H-D history and custom culture come to life.

  • Activity: Juneau Avenue Global Headquarters Photo Ops
  • Location: Juneau Avenue Headquarters
  • Dates: Wednesday 8/29 – Saturday 9/1; 8 a.m. - 5 p.m.
  • More Information: Listed on the National Register of Historic Places, this is where it all started. Free photo opportunities at the Historical Marker at the main entrance, the famous Bar & Shield, and inside the Lobby at the “Freedom” iron wall.

  • Activity: Factory Tours
  • Location: Harley-Davidson Powertrain Operations
  • Dates: Wednesday 8/29 – Friday 8/31; Wednesday 10 a.m. & noon, Thursday-Friday 9 a.m. - 2 p.m.
  • More Information: Experience Harley-Davidson history and get up close and personal with the assembly line, powder coat process, cold testing, and steel and aluminum machining.

  • Activity: H-D 115th Police and Civilian Skills Competition 
  • Location: Miller Park
  • Dates: Thursday 8/30 – Saturday 9/1; Thursday-Friday 8 a.m. - 5 p.m., Saturday 9 a.m. - 5 p.m.
  • More Information: Watch this motorcycle rodeo as trained motor officers and civilian HOG members put their riding skills to the test. These are not your typical “biker games” – they’re serious competition.

  • Activity: Local Rides 
  • Location: Various Routes
  • Dates: Wednesday 8/29 – Sunday 9/2
  • More Information: Enjoy the best of Milwaukee on these self-guided short-distance rides routed from the H-D Museum to the seven Southeastern Wisconsin local H-D dealerships.

  • Activity: Street Parties & Community Events
  • Location: Multiple Locations
  • Dates: Wednesday 8/29 – Saturday 9/1
  • More Information: Five Neighborhoods – 10 Nights – 115 Years of Freedom. Experience local culture, food and music at these neighborhood street parties and community events.

  • Activity: Parade
  • Location: Downtown Milwaukee
  • Date: Sunday 9/2; 1 p.m.
  • More Information: Be a part of the celebration as thousands ride proudly through the streets of downtown Milwaukee celebrating 115 years of freedom.

  • Activity: Milsco Presents the H-D Seating Experience
  • Location: Milsco Manufacturing
  • Dates: Thursday 8/30 - Saturday 9/1; 9 a.m. - 4 p.m.
  • More Information: Milsco welcomes Harley-Davidson riders to visit its World Headquarters to consult with seating experts. Experience the Harley-Davidson Fit-Shop to test different seat and handlebar combinations with guidance from experts who can then outfit your bike with a seat for a test ride.
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